Birkenhead BID

The Gift Celebrating Christmas In Birkenhead

How we helped.

The Brief:
Birkenhead BID engaged with The Social Desk as a member of Wirral Chamber of Commerce in order to develop a social media campaign to promote the Christmas activity in the Town Centre.

  • To raise awareness of the Christmas Light Switch on event
  • To increase engagement for the Birkenhead BID social media channels
  • To provide live event support

We never shy away from a challenge at The Social Desk. We assisted the BID in an exciting digital marketing campaign leading up to the Christmas Lights Switch On, where there was a short amount of time to promote great awareness of the event.

We rapidly devised a schedule of posts across all of their social media platforms, creating enticing content and drive engagement whilst continually liaising with the main Birkenhead BID team as new events were being unveiled.

On the day of the Switch On, our CEO attended, to support and update their social media sites to create more engaging content and continue promote all of the events throughout the night across all platforms, remaining flexible to any changes. Always willing to go above and beyond.

About Birkenhead BID

The Birkenhead Business Improvement District (Birkenhead BID), is an initiative of Wirral Chamber of Commerce.

The BID is being used to develop projects which will benefit businesses in the local area. There is no limit on what projects or services can be provided through this BID. The only requirement is that it should be something that is in addition to services provided by local authorities. Improvements may include, but are not limited too, extra safety and security, cleansing and environmental measures.

There are lots of exciting projects currently taking place within this BID and it is an exciting project to have on the Wirral.